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Pool Criteria

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Each criterion is one condition a creator has to meet. The Add criteria menu groups the criteria, and each group has its own page with the options each criterion offers.

Before you start

Open a pool in the editor and select Add criteria in the side panel. The following image shows the menu and its groups.

The Add criteria menu. The groups list the criteria: Records holds Past work and Groups. Creator holds Location, Creator details, Creator Demographics, Audience Demographics, Performance, Life event, and Profession. Content holds DNA type, Core topics, Visual style, and Keywords. Advanced holds Badges.

For how several values combine, see Build a Pool.

Criteria by group

The following cards link to the groups. Each card lists the criteria on its page.

Records Criteria

Past work and Groups. Find creators by what already happened on Fohr.

Creator Criteria

Location, Creator details, Creator Demographics, Audience Demographics, Performance, Life eventA milestone a creator announced publicly in a post, such as a new home or a graduation., and Profession.

Content Criteria

DNA typeA label Fohr assigns with AI to show how a creator presents themselves and engages with their audience., Core topicsThe topics Fohr assigns to a creator's profile with AI. Fohr does not rank them., Visual styleThe overall look and feel of a creator's content. Fohr assigns it with AI from their images and captions., and Keywords. Find creators by what they post and how it looks.

Advanced Criteria

BadgesA signal Fohr assigns to a creator, based on their activity or the views their content gets.. Find creators by signals Fohr defines.

Pool

How Pool works, from pools and lanesOne complete definition of the creators you want. A creator must match every criterion in the lane. to the shortlistA creator you shortlist stays in the pool, even when they stop matching your criteria. and the override rules.

Build a Pool

Create a pool, add criteria, and choose how each criterion matches.

Expand a Pool with Lanes

Add, compare, and hide lanesOne complete definition of the creators you want. A creator must match every criterion in the lane. to widen a pool without losing the first definition.