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Advanced Criteria

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The Advanced group contains the Badges criterion in the Add criteria menu.

Badges

Use Badges to find creators based on activity and viewershipThe number of views a creator's content receives. signals assigned by Fohr.

The dialog groups badges into Activity and Viewership tier. Select the badges you want, then choose how creators should match them:

  • Any: Match creators who carry at least one selected badge.
  • All: Match creators who carry every selected badge.
  • None: Match creators who do not carry any of the selected badges.
The Badges dialog. A line reads Match creators tagged with any of the selections below. Under Activity, cards read Recently Logged In, Campaign Expert, and Active Partner. Under Viewership tier, cards read Predicted Viewership and Historical Viewership, each with Tier 1 to Tier 5. The Historical Viewership card also holds P90 Conservative and P50 Expected. Cancel and Apply close the dialog.

Badges refresh approximately every two days, so recent changes can take up to two days to appear.

Badges are not brand-specific. Active Partner and Campaign Expert, for example, count a creator’s work with any brand.

Activity

Activity badges help you find creators based on their actions on Fohr.

BadgeA creator carries it when
Recently Logged InThey logged in recently. Fohr calculates this by day. Because of the refresh delay, a creator may keep this badge for up to about nine days.
Campaign ExpertOne of their campaign deliverablesA single piece of content the creator agrees to post, with a platform and format. is marked complete.
Active PartnerThey are accepted on a live campaign or approved as a responder on a live bulletinAn open opportunity a brand posts for creators to apply to..

Viewership tier

Viewership badges help you find creators based on the number of views their content receives.

Each badge uses exact viewership tiers. They are ranges, not minimum thresholds, and a creator can belong to only one tier per badge.

TierViews
Tier 11K–5K
Tier 25K–20K
Tier 320K–50K
Tier 450K–100K
Tier 5100K+

Keep these matching rules in mind:

  • To find creators with at least 20K views, select Tier 3, Tier 4, and Tier 5, using Any of.
  • All of cannot match multiple tiersA range of views, such as Tier 3 for 20K to 50K. A creator belongs to only one tier per badge. of the same badge, because a creator can belong to only one tierA range of views, such as Tier 3 for 20K to 50K. A creator belongs to only one tier per badge..
  • Select a badge without choosing a specific tier to match creators in any tierA range of views, such as Tier 3 for 20K to 50K. A creator belongs to only one tier per badge. for that badge.

Predicted Viewership

Predicted Viewership uses the average predicted views per post on the creator’s best-performing platform.

  • Covers Instagram and TikTok only.
  • Creators who use YouTube but not Instagram or TikTok do not receive this badge.

Historical Viewership

Historical Viewership uses views from a creator’s past campaign posts across all platforms. Creators need at least 10 campaign posts to qualify.

Choose one baseline for each card:

  • P90 (Conservative): The viewership tierA range of views, such as Tier 3 for 20K to 50K. A creator belongs to only one tier per badge. that at least 90% of the creator’s campaign posts reached.
  • P50 (Expected): The viewership tierA range of views, such as Tier 3 for 20K to 50K. A creator belongs to only one tier per badge. that at least 50% of the creator’s campaign posts reached.

You cannot combine P90The conservative baseline. It sets the viewership tier that at least 90% of the creator's past campaign posts reached. and P50The expected baseline. It sets the viewership tier that at least 50% of the creator's past campaign posts reached. selections.

Pool Criteria

The Add criteria menu and the groups of criteria.

Build a Pool

Create a pool, add criteria, and choose how each criterion matches.