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Expand a Pool with Lanes

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A lane is a complete definition of the creators you want. Add another lane to widen a pool, so a creator can qualify a different way without changing your first definition.

Learn how to add a lane, rename and hide it, and compare how your lanes overlap.

Before you start

Open a pool with at least one criterion in the editor. Make sure you know how lanes combine with each other.

Add a lane

In the side panel, choose one of these routes:

  • Add an alternative lane: Starts an empty lane and opens the Add criteria menu. Use it when the new audience shares little with your first lane.
  • Duplicate as a new lane: Copies the first lane’s criteriaOne condition a creator has to meet, such as Location or Profession. into a lane named after it, such as Lane 1 (copy). Use it when the new audience differs by one criterionOne condition a creator has to meet, such as Location or Profession., such as another city.

The side panel then reads Match creators in any of these ways:, with an OR between the lanes. Each lane shows its own creator count. The pool holds every creator who matches any visible lane, plus your shortlistA creator you shortlist stays in the pool, even when they stop matching your criteria..

Change, rename, hide, or remove a lane

Each lane’s header holds its controls, and you can use them in any order:

  • Change a lane: Edit it with the same controls you used for your first lane. Change a value, add a criterionOne condition a creator has to meet, such as Location or Profession., or remove one.
  • Rename a lane: Select Edit lane name beside the lane’s name and type what the lane describes, such as the city it covers. A clear name tells your teammates what the lane holds.
  • Hide a lane: Select the eye to preview the pool without the lane. The lane dims, and the creator count and results change. Select the eye again to show the lane.
  • Remove a lane: Select the X on the lane’s header. The side panel returns to Looking for creators who: when one lane is left.

Lane edits wait for Save and show Unsaved changes until then.

Compare lanes

Select See how lanes overlap. The Lane overlap dialog counts each creator who matches more than one lane once. The following table says what its columns show.

ColumnWhat it shows
CREATORSHow many creators the lane matches.
ONLY HEREHow many of them match no other lane.
One column per laneHow many creators the row’s lane shares with that lane.

Troubleshooting

The following questions come up when you work with lanes:

Only the shortlisted creators are left #

You hid every lane that held creators. Select the eye on a lane to show it again, and the matches return. ShortlistedA creator you shortlist stays in the pool, even when they stop matching your criteria. creators stay in the pool whether a lane is hidden or not.

See how lanes overlap is missing #

The link needs multiple lanes, and it disappears while any lane is hidden. Show every lane and it returns.

Pool

How Pool works, from pools and lanes to the shortlistA creator you shortlist stays in the pool, even when they stop matching your criteria. and the override rules.

Build a Pool

Create a pool, add criteriaOne condition a creator has to meet, such as Location or Profession., and choose how each criterionOne condition a creator has to meet, such as Location or Profession. matches.

Shortlist and Exclude Creators

ShortlistA creator you shortlist stays in the pool, even when they stop matching your criteria. and excludeA creator you exclude stays out of the pool, even when they match every criterion. creators, undo either one, and act on several at once.