Your profile
Your profile is what brands see when considering you for a campaign or Bulletin. It combines the details you provided during onboarding with data from your connected platforms.
Explore a real profile, section by section:
Before you start
You’ll need at least one connected platform for most of your profile to populate. See Connect your social accounts if you haven’t connected one yet.
The top of your profile
Your name, location, and the demographic tags you provided during onboarding (age, gender, ethnicity) sit at the top, next to a card for each connected platform.
The following table covers what each element at the top of the page does:
| Element | What it does |
|---|---|
| Content, Stats, Demographics, Testimonials | Selecting these jumps you directly to that section of the page without opening a separate view. |
| View All Posts | Opens the full content grid. Covered in Content. |
| Your platform handle | Shows each connected platform’s handle next to its icon. |
| Details | Expands the platform card to show the email, mailing address, and birthday collected at signup. To change any of these, open the menu with your name and select Settings. |
| The ellipsis menu (…) | Opens options for Press Kit and Download Demographics CSV. |
Each platform card also shows a static summary of your Followers, Views, VRView rate. (view rate), and EREngagement rate. (engagement rate). Fohr automatically generates the brand mentions, category tags, and Brand AffinityThe brands your audience engages with most. brands that appear throughout your profile. None of these require manual configuration.
Content
Content shows every post Fohr has pulled from your connected platforms.
Selecting View All Content opens the full content grid with filters, date range, and sorting options. View All Posts at the top of your profile leads to the same location.
Tier Comparison
Tier Comparison (labeled Stats in the tab bar) compares your performance against creators of similar size:
| Metric | What it shows |
|---|---|
| Follower Tier | Your following grouped into a size band (for example, Nano, 1K to 10K). |
| Engagement Benchmark | Your engagement compared to the tier average. |
| Viewership Benchmark | Your views compared to the tier average. |
It also reports performance across your top three content categories (for example, Style & Fashion or Travel), detailing views, engagement rate, and engagement per follower against the tier average.
The following table covers the two controls below the Tier Comparison metrics:
| Element | What it does |
|---|---|
| View All Stats | Opens a detailed breakdown of your followers and views over time. |
| Instagram, TikTok | Switches which connected platform the Tier Comparison numbers describe. |
Predictive View
Predictive ViewA per-platform content forecast, shown once a platform has enough recent post history. forecasts how your future content might perform per platform. This section only appears for connected platforms with sufficient recent post history.
The following table covers the elements in Predictive View:
| Element | What it does |
|---|---|
| Learn more | Present in Predictive View; where it leads hasn’t been confirmed hands-on yet. |
| Instagram, TikTok | Switches which connected platform Predictive View describes. |
| Predict for [N] reels/videos | Sets the number of upcoming posts to forecast (reels on Instagram, videos on TikTok). |
With sufficient post history, Predictive View shows a [Platform] forecast: where your recent posts landed (one point per post), alongside a Log scale toggle, a variance indicator (for example, High Variance), a Variability score, a Range, and the total Content count analyzed.
Without enough post history, Predictive View shows Unable to generate predictions instead, with the reason: fewer than 10 posts in the last year isn’t enough to fit a distribution.
Audience Demographics
The following table covers what each element in Audience Demographics shows:
| Element | What it shows |
|---|---|
| Fohr Insights | A summary of your audience composition and content resonance. |
| Highlighted Demographics | Your top gender, age range, top countries, and primary language. |
| Brand Affinity | The brands your audience engages with most. |
Selecting View All Demographics opens a detailed breakdown of your audience.
Testimonials
The Testimonial Link button generates a link you can share with your followers. Their responses appear as Highlighted Comments in this same section.
Selecting Testimonial Link copies the link directly to your clipboard. A confirmation message reading “Testimonial link copied to clipboard” appears at the top of the screen, without opening a dialog box.
Selecting View All Testimonials expands Highlighted Comments in place to show every response, and the button label changes to Show Fewer Testimonials.