Creator Glossary

Brand Affinity

The brands your audience engages with most, generated automatically from their activity - no manual configuration needed. Appears in Audience Demographics on your own profile; on your public profile, the full list stays hidden behind an “Unlock Audience Demographics” prompt aimed at brands.

Used in: Your profile, Your public profile

Bulletin

An individual opportunity a brand invites you to apply to: a hand-raiser, not a hand-picked engagement. Confirming interest and answering its questions is applying, not negotiating. This definition covers the creator help center only. Fohr’s Brand and SaaS docs use the same word, Bulletin, for a different thing: a broadcast message a brand sends to every creator in a group at once.

Used in: What Fohr is, Bulletins, Your home page, Personal info & account settings, Payments

ER (Engagement Rate)

One of the stat tiles shown on a connected platform’s summary, alongside Followers, Views, and VR.

Used in: Your profile, Your public profile

Fohr Insights

An automatically generated summary paragraph - built from your content, public information, and audience data, and not directly editable. The same label appears twice on your profile: as the paragraph under your name at the top of the page, and again inside Audience Demographics, where it summarizes your audience instead. Also appears on your public profile as a short summary of your content and audience, plus your top brand mentions.

Used in: Your profile, Your public profile

Predictive View

On your own profile, a per-platform forecast of how your future content might perform, shown only once that platform has enough recent post history. On your public profile - the version anyone with the link can see, logged out - the same name instead labels a generic explainer about Fohr’s predictive tools, not a forecast of your own content.

Used in: Your profile, Your public profile

Testimonial Link

A link you share with your followers. What they send back through it appears on your profile.

Used in: Your profile

Tier Comparison

The label for the Stats section of your profile. It groups your following into a size band called your Follower Tier (for example, Nano, 1K to 10K), then benchmarks your engagement and views against other creators in that tier. It also breaks down your top 3 content categories the same way, separately for each connected platform.

Used in: Your profile

VR (View Rate)

One of the stat tiles shown on a connected platform’s summary, alongside Followers, Views, and ER.

Used in: Your profile, Your public profile