Profile
Your profile is what brands see when considering you for a campaign or BulletinAn individual opportunity a brand invites you to apply to.. It combines the details you provided during onboarding with data from your connected platforms.
Explore a real profile, section by section:
Before you start
You’ll need at least one connected platform for most of your profile to populate. See Connect your social accounts if you haven’t connected one yet.
The top of your profile
Your name, location, and the demographic tags you provided during onboarding (age, gender, ethnicity) sit at the top, next to a card for each connected platform. Brands that view your profile see all of these details.
The following table covers what each element at the top of the page does:
| Element | What it does |
|---|---|
| Content, Stats, Demographics, Testimonials | Selecting these jumps you directly to that section of the page without opening a separate view. |
| View All Posts | Opens the full content grid. Content covers it. |
| Your platform handle | Shows each connected platform’s handle next to its icon. |
| Details | Expands the platform card to show the email, mailing address, and birthday that Fohr collected at signup. Brands see these too. To change any of these, open the menu with your name and select Settings. |
Each platform card also shows a static summary of your Followers, Views, VRView rate. (view rate), and EREngagement rate. (engagement rate). Fohr automatically generates the brand mentionsBrands you mention directly in your content., category tags, and Brand AffinityThe brands your audience engages with most. brands that appear throughout your profile. None of these require manual configuration.
Content
Content shows every post Fohr has pulled from your connected platforms.
Selecting View All Content opens the full content grid with filters, date range, and sorting options. View All Posts at the top of your profile leads to the same location.
Tier Comparison
Tier Comparison (the tab bar labels it Stats) compares your performance against creators of similar size:
| Metric | What it shows |
|---|---|
| Follower Tier | Your following grouped into a size band (for example, NanoA follower tier for 1K to 10K followers., 1K to 10K). |
| Engagement Benchmark | Your engagement compared to the tier average. |
| Viewership Benchmark | Your views compared to the tier average. |
It also reports performance across your top three content categories (for example, Style & Fashion or Travel), detailing views, engagement rateHow much people interact with your posts, such as likes and comments., and engagement per follower against the tier average.
The following table covers the two Tier ComparisonCompares your performance against creators of similar size. controls:
| Element | What it does |
|---|---|
| View All Stats | Opens a detailed breakdown of your followers and views over time. |
| Instagram, TikTok | Switches which connected platform the Tier ComparisonCompares your performance against creators of similar size. numbers describe. |
Predictive View
Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history. forecasts how your future content might perform per platform. This section only appears for connected platforms with sufficient recent post history.
The following table covers the elements in Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history.:
| Element | What it does |
|---|---|
| Learn more | Appears in Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history.. We haven’t confirmed where it leads. |
| Instagram, TikTok | Switches which connected platform Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history. describes. |
| Predict for [N] reels/videos | Sets the number of upcoming posts to forecast (reelsShort videos on Instagram. on Instagram, videos on TikTok). |
With sufficient post history, Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history. shows a [Platform] forecast: where your recent posts landed (one point per post), alongside a Log scale toggle, a variance indicator (for example, High Variance), a Variability score, a Range, and the total Content count Fohr analyzed.
Without enough post history, Predictive ViewA per-platform forecast of how your future content might perform. It appears once a platform has enough recent post history. shows Unable to generate predictions instead, with the reason: fewer than 10 posts in the last year isn’t enough to fit a distribution.
Audience Demographics
The following table covers what each element in Audience Demographics shows:
| Element | What it shows |
|---|---|
| Fohr InsightsA summary paragraph that Fohr generates automatically. | A summary of your audience composition and content resonance. |
| Highlighted Demographics | Your top gender, age range, top countries, and primary language. |
| Brand Affinity | The brands your audience engages with most. |
Selecting View All Demographics opens a detailed breakdown of your audience.
Testimonials
The Testimonial Link button generates a link you can share with your followers. Their responses appear as Highlighted Comments in this same section.
Selecting Testimonial Link copies the link directly to your clipboard. A confirmation message reading “Testimonial link copied to clipboard” appears at the top of the screen, without opening a dialog box.
Selecting View All Testimonials expands Highlighted Comments in place to show every response, and the button label changes to Show Fewer Testimonials.
Related articles
Content
See the full grid of everything Fohr has pulled from your connected platforms.
Stats
See a fuller breakdown of your followers and views over time.
Demographics
See a fuller breakdown of your audience.
Public Profile
What your profile looks like to someone viewing it without an account.