Instagram sets two requirements before it will connect, both of them Instagram’s and MetaThe company that owns Instagram and Facebook.’s own rather than Fohr’s, and Fohr can’t work around either one. Connecting depends on meeting them in order.
Explore the full Instagram connection, from linking a Facebook PageA business or creator presence on Facebook. It is not your personal Facebook profile. to authorizing access:
The following steps meet both requirements and then connect Instagram to your Fohr profile.
- Switch to a Business or Creator accountAn account type for creators or businesses. It is different from a personal account.. From Instagram: Settings > Account > Switch to Professional Account. A personal account has no access to the metrics APIA way for one app to share data with another app. brands need, so it can’t connect at all.
- Create or link a Facebook PageA business or creator presence on Facebook. It is not your personal Facebook profile. to that account. This is a MetaThe company that owns Instagram and Facebook. requirement for all Business APIA way for one app to share data with another app. access, not something Fohr added. You can do this from either app.
- Go to Connect Accounts. On the Instagram card, select Connect. This starts the connection to Fohr.
- Sign in and authorize access on Instagram’s own screen. This completes the connection. How you authorize here also decides what brands can see.
A Facebook Page and a Facebook profile are different things. A profile is your personal account, and a Page is the business-and-creator equivalent. It can stay unpublished and unused. It only needs to exist, and you need to link it to your Instagram account. Each Page connects to one Instagram account only. You can create or link one from either app:
| Where | How |
|---|---|
| Menu > Pages > Create New Page | |
| Edit Profile > Page > Create Facebook Page | |
| Instagram (linking an existing Page) | Profile > Edit Profile > Page > Connect or Create a Page |
| Facebook (linking an existing Page) | Pages > Settings > Instagram > Connect Account |
How you connect changes what brands see
Instagram limits what outside apps can see, and that limit depends on how you connect:
| Connection type | What brands see |
|---|---|
| Facebook connection | The fullest picture: posts, StoriesShort posts that disappear after a day., savesWhen someone bookmarks your post to view later., sharesWhen someone sends your post to other people., and detailed analytics |
| Instagram connection | Posts, captions, likes, comments, and basic insights, without StoriesShort posts that disappear after a day., savesWhen someone bookmarks your post to view later., or sharesWhen someone sends your post to other people. |
| Public Profile link | Public information only, with no private metrics and no StoriesShort posts that disappear after a day. |
Only a Facebook connectionConnecting Instagram through Facebook. It gives brands the fullest picture of your account. shows savesWhen someone bookmarks your post to view later., sharesWhen someone sends your post to other people., repostsWhen someone posts your content again on their own profile., and StoriesShort posts that disappear after a day., so connecting that way shows brands engagement that a follower count alone hides. Fohr recommends the Facebook route for that reason, and offers the Instagram route for creators without a Page.
Troubleshooting
The following entries cover an Instagram connection that fails, goes quiet, or shows less than you expect:
Instagram won't connect #
Instagram connects only from a Business or Creator accountAn account type for creators or businesses. It is different from a personal account. with a Facebook PageA business or creator presence on Facebook. It is not your personal Facebook profile. linked to it, and the connection won’t complete while either one is missing. Meet both requirements first, then start again from Connect Accounts.
Your Instagram data looks stale #
Changing your Instagram password disconnects Fohr, and nothing tells you it happened. Reconnect it from Connect Accounts. Expect up to 24 hours for the old content to clear and the new account’s content to appear.
Story views are missing #
StoriesShort posts that disappear after a day. show only through a Facebook connectionConnecting Instagram through Facebook. It gives brands the fullest picture of your account.. If you connected with Connect via Instagram, brands see your posts, captions, likes, comments, and basic insights, but not StoriesShort posts that disappear after a day., savesWhen someone bookmarks your post to view later., or sharesWhen someone sends your post to other people.. To show StoriesShort posts that disappear after a day., link a Facebook PageA business or creator presence on Facebook. It is not your personal Facebook profile. to your Instagram account and connect with Connect via Facebook from Connect Accounts.
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