Creator Review

Creator Review is the workspace where you assemble a lineup of creators, put it in front of your reviewers, and hand it off to the campaign or bulletin you chose them for. It runs as a tool of its own, so a review can exist before a campaign does, and you can connect the two later. In the sidebar it carries a BETA badge.

This page explains how the feature works. Each task has its own page, listed under Where to start.

The following diagram shows the whole flow, from creating a review to handing off the creators your reviewers approve.

Build and Review

A review is one list of creators you work through in two modes, and the Build and Review switch at the top moves between them.

Review is a different route from Build, so a review’s address changes with the mode. Switching to Review publishes nothing on its own.

Brands and connections

Every review belongs to exactly one brand, which you set when you create the review and cannot change afterward. A different brand’s users cannot open it.

A review can also connect to one campaign or one bulletin, and that connection does two things: it makes the campaign’s brief the context behind generated rationales, and it decides where approved creators go at handoff.

A connection does not mean the creators in the review have entered campaign negotiation or cleared approval on the bulletin. Approval records a decision, and handoff is a separate deliberate action.

Sections, lanes, and the section requirement

You organize a lineup into sections, name each one for a category the campaign cares about, and set each one to Instagram, TikTok, or Any Platform. That platform decides which statistics the section’s creators show, and Any Platform shows both.

Within a section, every creator sits in one of two lanes.

Creators you have not placed yet sit in Unassigned.

What the forecast reports

The forecast projects what the current roster will deliver against the goal you set, and it updates as you add creators, move them, and decide on them.

The following table covers what each figure means:

Goal confidence and confidence floor differ only in which creators they count. If the views goal is 100,000 and 10 top picks project 100,000 between them, goal confidence counts all 10, while confidence floor counts only the ones your reviewers have approved so far. Both stay empty until a views goal exists, and the review’s list card reads no goal until then.

Predictive views run on a selectable baseline, P50, P75, or P90. A lower baseline is the more optimistic reading, so comparisons between reviews only mean something at the same baseline.

Rounds

A round is a published lineup. The first one you send becomes Round 1. Until you send it, reviewers see nothing at all.

After a round is live, creators you add to the review stay queued in Build, which is what lets you keep preparing a lineup without exposing unfinished additions. Sending the next round publishes them, labeled as new. Earlier rounds and their decisions stay in the review, so a new round adds rather than replaces.

How a creator appears

Each creator carries the case you built for them in Build: the rationale under WHY THIS CREATOR, pinned examples under SAMPLE CONTENT, their tags, and statistics labeled per platform. A creator with no account on a platform reads TikTok not connected or its equivalent, which is a missing connection rather than zero performance.

Sample content applies inside the review only and never changes the creator’s own profile. You set tags on the build side, and reviewers see and filter by them.

Comments and notes

Both attach to a creator and they do different jobs.

Nothing in a creator review notifies the creator, and creators have no access to it at all.

Where to start

The following pages each cover one task.