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Customize what reviewers see

Customize decides what appears in Review. It controls presentation only, so turning a metric off hides the number without removing the creator or changing any decision you have already recorded against them.

Before you start

Open the review in Build and select Customize under CUSTOMIZE & PUBLISH. The panel’s title is Review display settings, and its subtitle states the important thing about it: changes appear in Review immediately.

Review overview settings

These five settings control the top of the review, the part someone reads before looking at anyone in particular.

SettingDescription
Goal ConfidenceShows the Goal Confidence KPI tile.
Predictive ViewsShows the Projected Views KPI tile.
Views baselineThe predictive baseline behind every projected figure, P50, P75, or P90.
Alternates LaneShows the Alternates column next to Top Picks in each section.
Portfolio Stats PanelShows the Predictive, Creator, and Audience Demographics panel on the review page.

Alternates Lane is the one here worth a decision rather than a default. Leaving it on lets a reviewer see your backups next to your proposal, which speeds up a replacement round because they can pass and point at a substitute in the same pass. Turning it off keeps the proposal clean and stops a reviewer arguing for a backup before they have judged the main lineup on its own.

Creator details settings

These five settings control what appears inside an individual creator.

SettingDescription
RationalesShows the “Why” note you write on each creator.
Contribution %Shows the Contribution stat in a creator’s detail panel.
Sample ContentShows the sample content grid in a creator’s detail panel.
Criticality BadgeShows the Critical, High Impact, or Replaceable pill in a creator’s detail panel.
Single Hero ImageShows one hero image per creator instead of a photo mosaic. Off by default.

Rationales is the one to think hardest about. Turning it off leaves whoever is deciding comparing creators on statistics alone, with none of the reasoning you prepared in Build.

Review workflow settings

These two settings change what a reviewer can do, rather than what they see.

SettingDescription
Require Pass ReasonRequires a canned or written reason before a reviewer can pass on a creator. Off by default.
Unassigned CreatorsShows the creators not yet placed in a section. Off by default.

Require Pass Reason being off lets a reviewer pass on a creator with no explanation. Turn it on when the reasoning has to survive the meeting, which is the usual case when whoever builds the lineup is not the person deciding on it. It costs a step on every pass, so it is a trade rather than a safe default.

Unassigned Creators being off means anyone you never placed in a section is invisible in Review. Leaving it off is the safer choice, since turning it on shows people you have not yet decided how to present.

Confirm who has access

Reviewers, under CUSTOMIZE & PUBLISH, opens Brand Users and manages who can access this review. The table lists each user with their role, their shared-link access, and the actions available on them, and Add User adds someone to the brand.

Access and publication are separate, and confusing them is the most common way a round sits unread. Publishing a round decides which creators exist in Review. It does not decide who knows about them. Confirm this table lists the right people, and send the review link yourself rather than treating a successful publication as evidence a notification reached anyone.