# Set goals and read the forecast

{/*
DRAFT. SaaS audience. Created 2026-09-30 (Ana), splitting build.mdx three ways.
Doc set: internal/creator-review-doc-set.md
NOT IN NAVIGATION ON PURPOSE. See the admin set's index.mdx comment block.

DERIVED FROM THE ADMIN SET 2026-09-30 during the context/how-to restructure, then
audience-corrected by hand. Client View, God mode, and magic links are Fohr-internal and
are deliberately absent. The evidence notes below were gathered on an admin account, so
nothing here has been seen through a SaaS account's own permissions. Ryan offered to
explain the SaaS difference on the 2026-09-29 call and never did: still open.

This is the TASK page. What each forecast figure means is explained on index.mdx and deliberately
not repeated here, per the context/how-to split Ana asked for 2026-09-30.

VERIFIED HANDS-ON 2026-09-29 against app.fohr.co/creator-review-v2/33694, reading only:
  - "Goals & Forecast" panel with two halves: "Set goals & targets" and "Check delivery forecast".
  - Fields: VIEWS GOAL, TARGET CREATORS, DELIVERABLES / CREATOR.
  - "Check delivery forecast" carries the note "Updates with your roster".
  - Tiles: PREDICTED VIEWS · P75, TOP PICKS, GOAL CONFIDENCE, CONFIDENCE FLOOR.
  - Empty states: "Add a views goal to track progress", "Set target creators to track lineup
    progress", "Add a views goal to calculate".
  - Control labels: "Edit views goal", "About views goal", "Edit target creators",
    "About target creators", "Edit deliverables per creator", "About deliverables / creator".
  - A review with no goal shows "no goal" on its card in the Creator Reviews list.

NOT VERIFIED: whether the fields save automatically or need an explicit confirm. The edit controls
were read but never operated. Do not claim save behavior until someone sets a goal by hand.

CONFIRMED VIA SME ONLY (Ryan Yu, 2026-09-29): the predictive baseline is selectable per review as
P50, P75, or P90, and confidence floor counts only approved creators.
*/}

The forecast tells you whether the lineup you are assembling will do what the campaign needs. It has no opinion until you give it a target, so setting the goal is what turns the panel from empty tiles into a planning tool.

{/* SUPADEMO PLACEHOLDER
   A Supademo belongs here. Per writer-skill it sits right after the intro paragraph, introduced
   with a lead-in sentence using "Explore" as the verb, and embedded as:
     <Video src="{supademo embed url}" title="..." />
   Intended subject: setting a views goal and target creators, then watching the tiles respond as
   creators are added and approved.
*/}

## Before you start

Open the review in **Build** and find **Goals & Forecast**. Have the campaign's actual target to hand, since a guessed goal produces confidence figures nobody should act on. For what each figure means, see [Creator Review](/docs/saas/creator-review/).

## How to set the goal

Set all three before reading anything in **Check delivery forecast**. The forecast calculates against them, so figures you read before you set them are not conservative. They are empty.

1. Select **Edit views goal** and enter the total views this lineup is meant to deliver. **GOAL CONFIDENCE** and **CONFIDENCE FLOOR** both measure against this, and both stay empty until it exists.
2. Select **Edit target creators** and enter how many creators the finished lineup should hold. This is what the **TOP PICKS** tile measures lineup progress against.
3. Select **Edit deliverables per creator** and enter how many pieces of content you expect each creator to produce. It defaults to 1, and it feeds the projected views, so a two-deliverable campaign left at 1 under-reports by half.

Each field has an **About** control beside it carrying the product's own explanation.

## How to act on what the forecast reports

**Check delivery forecast** updates with the roster, so it moves as you add creators, move them between lanes, and as decisions arrive. Read it as you build rather than once at the end.

The following table covers what to do when a figure is not where you want it:

| What you see | What to do |
| --- | --- |
| **PREDICTED VIEWS** short of the goal | Add creators to **Top Picks**, or move strong alternates up. Only the **Top Picks** lane counts toward the projection. |
| **TOP PICKS** short of the target | The lineup is not full yet. Add creators, or lower the target if the campaign has changed. |
| **GOAL CONFIDENCE** low with a full lineup | The roster is large enough but not strong enough for the goal. Replacing weaker top picks moves this further than adding more of them. |
| **CONFIDENCE FLOOR** far below goal confidence | Normal early on. It counts only approved creators, so it rises as your reviewers decide. A persistent gap late in a review means approvals are landing on the weaker half of the lineup. |

Set the baseline deliberately before sharing any figure. You choose the baseline under **Views baseline** in the display settings, at **P50**, **P75**, or **P90**, and a lower baseline is the more optimistic reading. A projection you quote without its baseline is not a number anyone can compare to anything.

## Troubleshooting

Two questions come up most often when you set a goal, and both have a quick answer:

<AccordionGroup>
  <Accordion title="Goal confidence and confidence floor are both empty">
    You have not set a **VIEWS GOAL**. Both figures measure against the goal, so both read as empty until one exists, and the review's card on the **Creator Reviews** list reads **no goal**.
  </Accordion>
  <Accordion title="Projected views look wrong for the campaign">
    Check **DELIVERABLES / CREATOR** before anything else. It defaults to 1, so a campaign asking creators for two or three posts projects a fraction of its real reach until you correct the field.
  </Accordion>
</AccordionGroup>

## Related articles

<CardGroup cols={2}>
  <Card title="Creator Review" href="/docs/saas/creator-review/">
    How Creator Review works, from the two modes to what the forecast and the decisions mean.
  </Card>
  <Card title="Build a creator review" href="/docs/saas/creator-review/build/">
    Create a review, add creators, and organize them into sections and lanes.
  </Card>
  <Card title="Prepare rationales and sample content" href="/docs/saas/creator-review/rationales/">
    Add review context, generate and edit rationales, and curate the sample content a brand sees.
  </Card>
  <Card title="Customize what reviewers see" href="/docs/saas/creator-review/customize/">
    Choose what a reviewer sees, require a reason for passes, and confirm who has access.
  </Card>
</CardGroup>